CULTURAL OPPORTUNITY AGENCY
WE PUT BRANDS INTO CULTURE.
We find the cultural opportunities brands should act on, then turn them into campaigns, creator partnerships, collaborations and experiences.
THE PROBLEM
EVERYONE CAN SEE WHAT’S HAPPENING. FEWER KNOW WHERE TO ENTER.
Brands have more data, trends, content and AI-generated ideas than ever.
The scarce thing isn’t knowing what’s happening.
It’s knowing what’s worth acting on.
THE GOODWIN FILTER
SIGNAL
WHAT’S HAPPENING IN CULTURE?
PERMISSION
DOES THE BRAND HAVE A CREDIBLE RIGHT TO PARTICIPATE?
ACTION
WHAT CAN THE BRAND ACTUALLY DO THAT ADDS SOMETHING?
IF ONE IS MISSING, DON’T DO IT.
WE FIND THE OPENING.
CULTURAL TENSIONS
EMERGING BEHAVIOURS
COMMUNITIES
UNEXPECTED PARTNERS
MOMENTS
WHITE SPACE
Not a trend report. A shortlist of places
your brand can actually own.
THEN WE MAKE
THE OPENING REAL
CAMPAIGNS
CREATOR PARTNERSHIPS
EXPERIENCES
PRODUCTS
STUNTS
We start with the opportunity, not a predetermined channel.
THE OUTPUT FOLLOWS THE OPPORTUNITY. NOT THE OTHER WAY AROUND.
ENGAGEMENTS.
01
OPPORTUNITY SPRINT
FIND THE OPENINGS
02
CULTURAL PLATFORM
BUILD THE TERRITORY
03
ACTIVATION
PUT IT INTO CULTURE
EXPERIENCE BEHIND GOODWIN
L’ORÉAL LUXE
RENAULT
MDLBEAST
MERCEDES-BENZ
Founded by Rob Goodwin after 15 years working across brand and agency roles internationally. The names above reflect the founder’s previous professional experience.
WAYS IN