FRACTIONAL MARKETING LEADERSHIP
SENIOR MARKETING LEADERSHIP. WHEN YOU NEED IT.
GOODWIN founder Rob Goodwin works directly with brands and agencies that need experienced marketing leadership for a defined period, launch or transition.
USEFUL WHEN
A CMO or Marketing Director role is vacant.
The business is preparing for launch or repositioning.
An agency needs senior client or strategy leadership.
A founder needs someone to turn ambition into a marketing plan.
An internal team needs senior direction without another agency relationship.
You need someone to manage agencies, partners and execution.
HOW goodwin CAN PLUG IN
FRACTIONAL CMO / MARKETING DIRECTOR
Senior marketing leadership for a defined number of days per week or month.
INTERIM BRAND & MARKETING LEADERSHIP
Cover a leadership gap, transition or transformation without rushing a permanent hire.
LAUNCH & TRANSFORMATION MANDATES
Lead the marketing work around launches, repositioning, market entry or significant business change.
AGENCY / CLIENT LEADERSHIP
Provide senior strategic or client leadership inside an agency team when additional experience is needed.
15 YEARS ACROSS AGENCY + BRAND SIDE
Experience spanning brand strategy, integrated campaigns, partnerships, creator programmes, launches, experiential and international markets.
Previous experience includes L’Oréal, Renault, MDLBEAST and Mercedes-Benz.
DISCUSS A FRACTIONAL MANDATE