FOR AGENCIES
WHEN THE BRIEF NEEDS AN OPENING.
GOODWIN works behind, beside or inside agency teams when a brief needs senior cultural thinking, a stronger strategic territory or extra firepower.
HOW WE PLUG IN
PITCH SUPPORT
Find the cultural opportunity that gives the pitch somewhere distinctive to go.
CULTURAL STRATEGY
Add specialist cultural thinking without building another permanent capability.
SENIOR STRATEGIC FIREPOWER
Plug GOODWIN into stretched strategy, account or integrated teams for a defined period.
WHITE-LABEL / EMBEDDED
Work under your agency brand when that makes more sense for the client.
OVERFLOW & SPECIAL PROJECTS
Big brief landed. Senior gap to cover. New category. New market. Difficult client problem. Bring us in.
WE’RE NOT THERE TO TAKE YOUR CLIENT. WE’RE THERE TO MAKE THE WORK STRONGER.
GOODWIN can support agencies from cultural signal and opportunity definition through strategic platform, campaign thinking, creator strategy, collaborations, experiential and implementation.
BRING US A BRIEF