FOR BRANDS
YOU’VE GOT A BRAND. WE’LL FIND THE OPENING.
GOODWIN works with marketing teams to find cultural opportunities worth acting on, then turn them into strategy, campaigns, creator partnerships, collaborations and experiences.
WHEN TO CALL US
You’re launching something.
You need to make the brand more culturally relevant.
You’ve spotted a shift but don’t know what to do with it.
Your strategy needs a sharper cultural point of view.
You need an idea that can travel across channels.
You need senior thinking without another large agency relationship.
WAYS TO WORK WITH GOODWIN
OPPORTUNITY SPRINT
10 days. One brand. One opportunity worth acting on.
A focused engagement to identify, sharpen and define a cultural opportunity the brand can credibly act on.
CULTURAL & BRAND STRATEGY
Find the territory, define the brand’s role and build the strategic platform.
CAMPAIGNS, CREATORS, COLLABORATIONS & EXPERIENCES
Turn the opportunity into something people can actually encounter.
IMPLEMENTATION
Bring in the right specialists, partners and suppliers to make it happen.
SIGNAL: What’s happening in culture?
PERMISSION: Does the brand have a credible right to participate?
ACTION: What can the brand actually do that adds something?
WE START WITH THE OPPORTUNITY. NOT A PREDETERMINED CHANNEL.
BRING US A BRAND