PRIVACY POLICY
PRIVACY POLICY
PRIVACY POLICY
GOODWIN — Good thinking. Winning results.
Last updated: 7 November 2026
1. WHO WE ARE
1. WHO WE ARE
GOODWIN is an independent marketing consultancy based in Montréal, Québec, Canada, operated by Four Percent Publicité SA.
GOODWIN is an independent marketing consultancy based in Montréal, Québec, Canada, operated by Four Percent Publicité SA.
This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you visit our website, use GOODWIN Intelligence, contact us or engage our services.
This Privacy Policy explains how we collect, use, disclose, retain and protect personal information when you visit our website, use GOODWIN Intelligence, contact us or engage our services.
Legal operator: Four Percent Publicité SA
Trading name: GOODWIN
Location: Montréal, Québec, Canada
Website: https://wearegoodwin.com
Privacy contact: rob@wearegoodwin.com
Legal operator: Four Percent Publicité SA
Trading name: GOODWIN
Location: Montréal, Québec, Canada
Website: https://wearegoodwin.com
Privacy contact: rob@wearegoodwin.com
The person responsible for the protection of personal information is the Director of Four Percent Publicité SA and can be contacted at the email address above.
The person responsible for the protection of personal information is the Director of Four Percent Publicité SA and can be contacted at the email address above.
2. INFORMATION WE COLLECT
2. INFORMATION WE COLLECT
Depending on how you interact with GOODWIN, we may collect:
Depending on how you interact with GOODWIN, we may collect:
Contact information: Your email address, name, company and other contact details you voluntarily provide.
Diagnostic information: The marketing challenge you describe, your answers to follow-up questions, AI-generated diagnostic findings, recommendations and suggested GOODWIN services.
Enquiry information: Information submitted through our contact forms, booking enquiries, email or other communications.
Technical information: IP addresses, browser and device information, security logs and website usage information where collected by our systems or service providers.
Consent records: Your consent selections, timestamps, communication preferences and applicable consent wording.
Contact information: Your email address, name, company and other contact details you voluntarily provide.
Diagnostic information: The marketing challenge you describe, your answers to follow-up questions, AI-generated diagnostic findings, recommendations and suggested GOODWIN services.
Enquiry information: Information submitted through our contact forms, booking enquiries, email or other communications.
Technical information: IP addresses, browser and device information, security logs and website usage information where collected by our systems or service providers.
Consent records: Your consent selections, timestamps, communication preferences and applicable consent wording.
Please do not submit passwords, confidential customer information, sensitive personal information or other material that is unnecessary to explain your marketing challenge.
Please do not submit passwords, confidential customer information, sensitive personal information or other material that is unnecessary to explain your marketing challenge.
3. HOW WE USE YOUR INFORMATION
3. HOW WE USE YOUR INFORMATION
We use personal information to:
We use personal information to:
Operate the GOODWIN website and GOODWIN Intelligence.
Generate diagnostic questions, findings and recommendations.
Identify GOODWIN services that may be relevant to your challenge.
Review and respond to enquiries.
Contact you about your submitted diagnosis and relevant next steps where you have authorised this or another lawful basis applies.
Arrange consultations and deliver requested services.
Send optional marketing communications where we have appropriate consent or another lawful basis.
Maintain website functionality, security and service quality.
Comply with applicable legal obligations.
Operate the GOODWIN website and GOODWIN Intelligence.
Generate diagnostic questions, findings and recommendations.
Identify GOODWIN services that may be relevant to your challenge.
Review and respond to enquiries.
Contact you about your submitted diagnosis and relevant next steps where you have authorised this or another lawful basis applies.
Arrange consultations and deliver requested services.
Send optional marketing communications where we have appropriate consent or another lawful basis.
Maintain website functionality, security and service quality.
Comply with applicable legal obligations.
We do not sell your personal information.
We do not sell your personal information.
4. GOODWIN INTELLIGENCE AND ARTIFICIAL INTELLIGENCE
4. GOODWIN INTELLIGENCE AND ARTIFICIAL INTELLIGENCE
GOODWIN Intelligence is an AI-powered marketing diagnostic designed to help identify potential challenges, opportunities and next steps.
GOODWIN Intelligence is an AI-powered marketing diagnostic designed to help identify potential challenges, opportunities and next steps.
When you use the diagnostic, your submitted challenge and follow-up answers are processed using Cloudflare infrastructure and OpenAI’s API to generate questions, analysis and recommendations.
When you use the diagnostic, your submitted challenge and follow-up answers are processed using Cloudflare infrastructure and OpenAI’s API to generate questions, analysis and recommendations.
The resulting diagnosis may be stored alongside your submitted contact information so GOODWIN can review your enquiry and provide authorised follow-up.
The resulting diagnosis may be stored alongside your submitted contact information so GOODWIN can review your enquiry and provide authorised follow-up.
GOODWIN Intelligence provides preliminary marketing guidance. AI-generated findings may be incomplete or inaccurate and do not guarantee specific business outcomes.
GOODWIN Intelligence provides preliminary marketing guidance. AI-generated findings may be incomplete or inaccurate and do not guarantee specific business outcomes.
Please avoid submitting sensitive personal information, confidential client data or commercially sensitive material that you are not authorised to share.
Please avoid submitting sensitive personal information, confidential client data or commercially sensitive material that you are not authorised to share.
Information may be processed outside Québec or Canada. We take reasonable steps to assess relevant privacy risks and safeguards for cross-border processing.
Information may be processed outside Québec or Canada. We take reasonable steps to assess relevant privacy risks and safeguards for cross-border processing.
5. THIRD-PARTY SERVICE PROVIDERS
5. THIRD-PARTY SERVICE PROVIDERS
GOODWIN uses external service providers to operate its website and diagnostic experience.
GOODWIN uses external service providers to operate its website and diagnostic experience.
These include:
These include:
Framer: Website hosting and presentation.
Cloudflare: Infrastructure and API processing for GOODWIN Intelligence.
OpenAI: Artificial intelligence processing and generation.
Formspree: Receipt and storage of diagnostic submissions and enquiry information.
Framer: Website hosting and presentation.
Cloudflare: Infrastructure and API processing for GOODWIN Intelligence.
OpenAI: Artificial intelligence processing and generation.
Formspree: Receipt and storage of diagnostic submissions and enquiry information.
We may also use email, scheduling, security and other operational services when necessary.
We may also use email, scheduling, security and other operational services when necessary.
These providers may process personal information on our behalf, including outside Canada.
These providers may process personal information on our behalf, including outside Canada.
We take reasonable steps to ensure appropriate protections are in place when sharing personal information with service providers.
We take reasonable steps to ensure appropriate protections are in place when sharing personal information with service providers.
We do not authorise third-party providers to use information submitted to GOODWIN for their own unrelated marketing purposes.
We do not authorise third-party providers to use information submitted to GOODWIN for their own unrelated marketing purposes.
6. DIAGNOSTIC FOLLOW-UP AND EMAIL COMMUNICATIONS
6. DIAGNOSTIC FOLLOW-UP AND EMAIL COMMUNICATIONS
When you submit a GOODWIN Intelligence diagnosis and authorise follow-up, GOODWIN may contact you by email to discuss your submitted challenge, diagnostic findings and relevant next steps.
When you submit a GOODWIN Intelligence diagnosis and authorise follow-up, GOODWIN may contact you by email to discuss your submitted challenge, diagnostic findings and relevant next steps.
This is separate from consent to receive ongoing marketing communications.
This is separate from consent to receive ongoing marketing communications.
If you separately opt in to marketing, we may occasionally send marketing insights, company news, service updates and relevant offers.
If you separately opt in to marketing, we may occasionally send marketing insights, company news, service updates and relevant offers.
Marketing consent is optional and can be withdrawn at any time.
Marketing consent is optional and can be withdrawn at any time.
You can request to stop receiving marketing communications by using the unsubscribe method provided or contacting rob@wearegoodwin.com.
You can request to stop receiving marketing communications by using the unsubscribe method provided or contacting rob@wearegoodwin.com.
GOODWIN aims to comply with Canada’s Anti-Spam Legislation (CASL) and other applicable requirements governing electronic communications.
GOODWIN aims to comply with Canada’s Anti-Spam Legislation (CASL) and other applicable requirements governing electronic communications.
7. COOKIES AND WEBSITE TECHNOLOGIES
7. COOKIES AND WEBSITE TECHNOLOGIES
Our website and service providers may use cookies or similar technologies for website functionality, security and performance.
Our website and service providers may use cookies or similar technologies for website functionality, security and performance.
If non-essential analytics, advertising or tracking technologies are introduced, we will provide appropriate information and consent controls where required by law.
If non-essential analytics, advertising or tracking technologies are introduced, we will provide appropriate information and consent controls where required by law.
You may also manage cookies through your browser settings.
You may also manage cookies through your browser settings.
8. HOW LONG WE KEEP INFORMATION
8. HOW LONG WE KEEP INFORMATION
We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy or meet applicable legal requirements.
We retain personal information only for as long as reasonably necessary to fulfil the purposes described in this Privacy Policy or meet applicable legal requirements.
Diagnostic submissions and enquiries are retained while they are needed to respond to enquiries, provide services or manage legitimate business records.
Diagnostic submissions and enquiries are retained while they are needed to respond to enquiries, provide services or manage legitimate business records.
When information is no longer required, we take reasonable steps to delete or anonymise it, subject to applicable legal obligations.
When information is no longer required, we take reasonable steps to delete or anonymise it, subject to applicable legal obligations.
Limited records of consent, withdrawal and unsubscribe requests may be retained where necessary for compliance purposes.
Limited records of consent, withdrawal and unsubscribe requests may be retained where necessary for compliance purposes.
9. INFORMATION SECURITY
9. INFORMATION SECURITY
We use reasonable technical, administrative and organisational safeguards to protect personal information against unauthorised access, disclosure, loss or misuse.
We use reasonable technical, administrative and organisational safeguards to protect personal information against unauthorised access, disclosure, loss or misuse.
These may include access restrictions, secure communications and security controls provided by our technology partners.
These may include access restrictions, secure communications and security controls provided by our technology partners.
No internet-based system can guarantee complete security.
No internet-based system can guarantee complete security.
10. YOUR PRIVACY RIGHTS
10. YOUR PRIVACY RIGHTS
Depending on applicable law, you may have the right to:
Depending on applicable law, you may have the right to:
Request access to personal information held about you.
Request correction of inaccurate or incomplete information.
Withdraw consent to certain uses or disclosures.
Request deletion of information where legally applicable.
Ask how your information is collected, used, stored or disclosed.
Exercise other rights provided by Québec or Canadian privacy legislation.
Request access to personal information held about you.
Request correction of inaccurate or incomplete information.
Withdraw consent to certain uses or disclosures.
Request deletion of information where legally applicable.
Ask how your information is collected, used, stored or disclosed.
Exercise other rights provided by Québec or Canadian privacy legislation.
To submit a privacy request, email rob@wearegoodwin.com.
To submit a privacy request, email rob@wearegoodwin.com.
We will review and respond to requests in accordance with applicable legal requirements.
We will review and respond to requests in accordance with applicable legal requirements.
11. RESPONSIBILITY FOR PERSONAL INFORMATION
11. RESPONSIBILITY FOR PERSONAL INFORMATION
The Director of Four Percent Publicité SA is responsible for overseeing the protection of personal information handled by GOODWIN.
The Director of Four Percent Publicité SA is responsible for overseeing the protection of personal information handled by GOODWIN.
Responsible role: Director, Four Percent Publicité SA
Privacy contact: rob@wearegoodwin.com
Location: Montréal, Québec, Canada
Responsible role: Director, Four Percent Publicité SA
Privacy contact: rob@wearegoodwin.com
Location: Montréal, Québec, Canada
Questions, concerns, complaints and requests relating to personal information may be directed to this contact.
Questions, concerns, complaints and requests relating to personal information may be directed to this contact.
You may also contact the Commission d’accès à l’information du Québec if you believe your privacy rights have not been respected.
You may also contact the Commission d’accès à l’information du Québec if you believe your privacy rights have not been respected.
12. INTERNATIONAL DATA PROCESSING
12. INTERNATIONAL DATA PROCESSING
Some of our technology providers operate infrastructure outside Québec and Canada.
Some of our technology providers operate infrastructure outside Québec and Canada.
As a result, information submitted through GOODWIN may be transferred to, stored in or processed in other jurisdictions.
As a result, information submitted through GOODWIN may be transferred to, stored in or processed in other jurisdictions.
Where required, we assess relevant privacy risks and implement appropriate safeguards before communicating personal information outside Québec.
Where required, we assess relevant privacy risks and implement appropriate safeguards before communicating personal information outside Québec.
13. CHANGES TO THIS PRIVACY POLICY
13. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect changes to our services, technology, legal requirements or information-handling practices.
We may update this Privacy Policy to reflect changes to our services, technology, legal requirements or information-handling practices.
The latest version will be available at:
The latest version will be available at:
The date at the top of this policy indicates when it was last updated.
The date at the top of this policy indicates when it was last updated.
14. CONTACT
14. CONTACT
For questions about this Privacy Policy, personal information requests, corrections, deletion requests or withdrawal of consent:
For questions about this Privacy Policy, personal information requests, corrections, deletion requests or withdrawal of consent:
GOODWIN
Operated by Four Percent Publicité SA
Montréal, Québec, Canada
GOODWIN
Operated by Four Percent Publicité SA
Montréal, Québec, Canada
Email: rob@wearegoodwin.com
Website: https://wearegoodwin.com
Email: rob@wearegoodwin.com
Website: https://wearegoodwin.com
Person responsible for personal information: Director, Four Percent Publicité SA
Person responsible for personal information: Director, Four Percent Publicité SA